Artificial Intelligence (AI) has been around since the 1950s but has only recently been hyped as the next big thing since the dawn of computers and the internet. AI’s quickly becoming the new “it” technology everyone’s talking about.
It has the potential to transform the marketing industry and is slowly becoming the new frontier in this field. Marketers use it to automate their processes, create personalized messages, and even predict consumer behavior.
But what exactly is AI? Why should marketers care? And how can they use it to their advantage?
This blog will explore why marketers should start embracing artificial intelligence and what they can do to harness this technology to their benefit.
What is AI-based marketing?
AI-based marketing is the use of artificial intelligence (AI) to automate and optimize marketing activities. It’s a process that combines machine learning, natural language processing (NLP), and data analytics to provide insights into customer behavior.
This can be used for various purposes such as personalization, content creation, user experience, automation, predictive analysis, sales, promotions, and targeted advertising.
How does AI in marketing work?
AI works by analyzing vast amounts of data and making predictions based on those findings.
For example, if you’re running an e-commerce website, you could use AI to analyze your consumers’ browsing patterns and make suggestions on products or promotions that would interest them. You could also use AI to automatically generate relevant product descriptions and other content.
The more data you have, the better your results will be. That’s because AI learns from its mistakes and makes adjustments accordingly. So, the more information you feed it, the smarter it gets.
How can you leverage AI in marketing?
Marketers should not wait for AI to become mainstream before they start leveraging it. The sooner they do, the greater the benefits they’ll reap.
Here are 12 ways to leverage AI in marketing:
- Personalization
By understanding how people behave and respond to different types of content, brands can use AI to tailor messages that resonate with each customer.
For example, businesses can use personalized messages to provide a welcome greeting, share promotions customized to what the company knows about the person, let a customer know when an item in their shopping cart is on sale, or send out newsletters with different subject lines depending on the recipient.
- Automation and increased productivity
Artificial Intelligence (AI) is helping companies automate tasks that were previously done manually. This means that employees can focus on higher-value tasks such as strategic planning, product development, and customer service.
AI can also speed up decision-making. For example, AI tools can analyze large amounts of data and find correlations between different variables. This makes it easier for humans to make decisions.
In addition, AI can predict trends in real-time through data analysis which allows businesses to take action before competitors do.
- Content Creation
Marketers can use AI to create engaging content in a fraction of the time usually taken. They can use algorithms to generate ideas based on user behavior and preferences.
AI can also help write short-form and long-form copy such as headlines, ads, article outlines, social media posts, blogs, and lead magnets.
If you’ve never used AI to generate copy before, ContentBot’s beginner-friendly interface is an excellent place to start.
- Data Collection and Analysis
AI can collect massive amounts of data from customers. This includes their location, browsing history, purchases, interests, and demographics.
AI can then analyze this data to gain insights into consumer behavior and identify opportunities to improve business processes.
- Identifying potential customers
Artificial Intelligence is making steady progress in the business world, with giants like Amazon and Walmart utilizing it to improve their operations.
AI can identify potential customers through their data and then offer them personalized messaging or targeted promotions.
- Reducing costs
Marketing ROI is the ultimate goal of any company. It measures how much money a company has earned from its marketing efforts. With AI, marketers can now increase their ROI by maximizing their marketing campaigns and spending less.
This includes optimizing their website for conversions, identifying the right keywords, and automating repetitive tasks.
- Improving customer experience
The most common example of this is chatbots, which allow customers to talk directly to a company representative without human intervention.
Chatbots can answer questions, provide information, and even take orders. They can also be used to create personalized experiences for customers and provide 24/7 support.
For instance, a chatbot could recommend movies based on users’ preferences or offer suggestions for places to visit based on their interests.
- Boosting sales
When was the last time you asked yourself why you’re not selling more?
Maybe you’re not promoting the right products, targeting the ideal audience, or presenting your offers correctly.
If so, AI can help. Machine learning algorithms can sift through vast amounts of data and figure out what works and what doesn’t. This enables you to understand how people respond to certain messages, which will enable you to develop better marketing strategies.
This can lead to increased revenue.
- Improving conversion rates
Conversion rate optimization (CRO) is one of the most critical aspects of digital marketing. It involves finding ways to increase the number of visitors who convert into leads and eventually become paying customers.
You can use AI to optimize your landing pages to increase click-throughs, form submissions, email sign-ups, and checkouts.
For example, you might have a call to action (CTA) button that encourages users to download an ebook. Here, you can use AI to identify when users are likely to abandon a page and suggest improvements to keep them engaged.
- Optimizing marketing campaigns
Marketers can also use AI to improve campaigns. For example, they can use machine learning to optimize ad campaigns.
Machine learning algorithms can learn from past campaigns and adjust their strategies accordingly. These adjustments can include adjusting bids, targeting audiences, and optimizing creative content.
- Gaining insights into what content people engage with
Marketers can determine the type of content people are engaging with the most and what resonates with their target audience. This helps brands create better customer experiences, leading to higher engagement and loyalty.
- An early warning system
AI can do the dirty work of combing through your campaign to find any issues or problems you may have missed. It’s good to use AI as an early warning system that detects when something is going wrong in your campaign.
For example, let’s say you’re running an email campaign for a new product launch. If you detect that your subscribers aren’t opening your emails, you might want to investigate why. By using AI, you can pinpoint precisely where the problem lies and fix it before it causes damage.
Why is AI so popular in marketing right now?
AI has been around for decades, but marketers have only recently started to take notice. This is due to the enormous advancements in machine learning and neural networks. We’re also beginning to see companies like Google, Facebook, Amazon, Microsoft, and IBM investing heavily into developing their own AI platforms.
AI-based marketing is here today, and it will only get bigger. Thus, marketers need to adopt an AI-first approach to stay ahead of the competition.
The rapid growth in this field is due to several factors that include:
- Technology continues to advance at an exponential rate. As a result, AI becomes cheaper and easier to implement.
- AI can solve problems that humans can’t. It can process large amounts of data, make complex decisions, and adapt to changing conditions.
- AI helps marketers understand consumers’ needs and wants. It can collect vast data about users such as online searches, demographic data, political leaning, and shopping habits. This data can then be analyzed to determine what products and services appeal to a specific consumer.
- Lastly, AI can increase efficiency and save time. Instead of manually analyzing data, AI can perform tasks in seconds.
To conclude, AI in marketing is like strategy in chess. It helps you think ahead and stay a step in front of your competitors in order to win.
So, if you’re a marketer, what are you waiting for? Start leveraging AI today!
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